Tuesday, May 8, 2012

Awesome Revlon Marketing

So I have to share how impressed I am with Revlon these days. Their marketing is absolutely awesome.

Their marketing strategy has been pretty genius these days. They’ve been targeting popular fashion / beauty bloggers. Revlon produces these quick YouTube videos using the popular bloggers as the personality for their products.

The bloggers look like they are having fun. See video below. I love her blog – SterlingStyle.

I think this is such a smart way to sell your product bringing great awareness to Revlon. I have to say I’ve fallen victim to the savvy advertising.

I imagine these bloggers get the product for free and then get to shoot a cute short video where they are the star. Jealous much!?! So fun!

I’ve recently discovered how much I love Revlon lipsticks. I’ve even found some at the Dollarama. I’m not sure if these are the cast offs but for $1.50 you can’t go wrong.

How about you – do you use any Revlon products? Do share!

Simply Yours,

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